Lirika Matoshi is a one of a kind independent business specializing in handmade apparel and accessories. Launched with her sister, Teuta Matoshi in 2016, the brand has quickly gained recognition through social media and has since been featured in The New York Times, Vogue, Elle, The CUT, and Vanity Fair. Having fun with vibrant colors and exaggerated silhouettes, the Lirika Matoshi line intertwines whimsical with sophistication and elegance, “adding a hint of sparkle to any everyday outfit.”
Evaluating their current branding system, and reimagining it by introducing icons and strategic color placement that effectively coincides with their products and mission statement.
